Strategic Marketing

 Welcome to the Strategic Marketing Program at AIES. This structured program spans four progressive levels—Foundation Diploma, Diploma, Advanced Diploma, and Professional Diploma—each designed to build on the last. The curriculum covers essential topics such as marketing principles, consumer behavior, digital marketing strategies, and brand management. Students will explore practical frameworks and tools to better understand market dynamics, engage audiences, and develop informed, effective marketing strategies.

Upon completing the Strategic Marketing Professional Diploma Program, students will be able to:

This program supports the development of applied marketing knowledge and analytical skills relevant to a wide range of learning and organizational contexts.

The program is structured into four levels, each offering a carefully curated set of courses that progressively build on the knowledge and skills developed in the preceding level.

 Students who complete the Professional Diploma in Strategic Marketing develop applied skills in marketing strategy, digital outreach, consumer analysis, and brand management. These competencies can be used in a variety of settings where effective communication and marketing planning are essential.

Examples of settings where these skills may be applied include:

Completion of the Professional Diploma provides access to AIES’s Mini Master’s programs, which are designed to further expand understanding of marketing strategy and support continued professional learning. Please note: This is a non-degree program.