This course is designed to introduce students to the fundamental concepts, strategies, and practices of marketing in today’s global business environment. The course explores the marketing process, market segmentation, product positioning, consumer behavior, the marketing mix (product, price, place, and promotion), and digital marketing techniques. Through case studies, interactive assignments, and real-world applications, students will learn how to create value for customers and build strong customer relationships.
Upon successful completion of this course, students will be able to:
These outcomes aim to equip students with the skills and knowledge necessary to undertake marketing roles and support business strategies effectively, adapting to evolving market demands.