This course focuses on the concepts, tools, and techniques involved in building, managing, and sustaining successful brands. This course covers the strategic elements of brand positioning, brand equity, brand identity, and brand communication. Students will learn how to create and manage a brand that resonates with target audiences and generates long-term value for the organization. Through case studies, projects, and analysis of real-world branding strategies, students will gain hands-on experience in developing comprehensive brand strategies.
Upon successful completion of this course, students will be able to:
These outcomes aim to equip students with the knowledge and skills necessary for roles in brand management, marketing strategy, and business development, preparing them to lead and execute successful brand initiatives in diverse industries.