This course provides an introduction to the purpose, processes and methodologies of marketing management at strategic and operational levels. The student will explore campaign planning, as well as the strategic, operational and tactical issues that affect its on-going success.

Traditional marketing has always been about the 4Ps: Product, Price, Place, and Promotion. This course will examine how the digital revolution has transformed all of the above, and augmented them with the 5th P of Participation (by consumers). 

We will examine best-practices related to the business use of social media and digital marketing. The course will discuss how specific firms can create a comprehensive social media and digital marketing plan and execute it. At the end of two weeks, you will be able to speak the digital language and use it effectively.

The course is for those aspiring to management positions to learn and improve their skills, for the benefit of themselves and their businesses.

Leadership is about change: being able to make things happen with, and through, other people. Yet the world within which leaders operate is complex, dynamic, and unpredictable. As you rise in your career, you will need multiple and often conflicting constituencies on board to follow your vision. But if you don’t lead, others will not follow. This program will help you hone some of the essential self-reflective skills you need to give form and substance to such vision, including:

• Understanding what leadership is and is not
• Developing the skills needed to lead
• Understanding your own mindscape as a leader
• Developing a personal leadership plan

This course will discuss the fundamental principles of project managing. It will also discuss the tools and techniques that you need to help achieve your goals. The course looks at the fundamental principles of project management.

At the completion of this course, participants will have:

• A sound understanding of the core principles of project management
• A detailed knowledge of what’s needed to competently manage a project including how to:
  - Initiate a project
  - Plan a project
  - Execute a project
  - Monitor & control a project
  - Manage & close a project

Participants to be able to confidently apply these new skills

Whether you need to reach an agreement, bargain, or influence others, this course will develop your negotiation skills so you’re able to communicate confidently. This online short course will teach you everything you need to know to plan for a negotiation, create an effective proposal, and diagnose barriers, including:

• Effectively plan for negotiations
• Apply assertive communication techniques during negotiations
• Select the right approach to facilitate desired outcomes in different situations
• Manage the negotiation process

Managing people effectively requires a basic understanding of human nature—your own and others’—and of the dynamic, complex world around you. It can be learned—as can the communication skills you need to convey your strategic vision and propel your organization ahead. Develop a personal strategy for leading and strengthening your presence and presentation for more effective leadership and your organization’s optimal performance.

This course will provide basic and specialized knowledge to individuals within the nutritional/natural products field (retail, fitness or clinical setting) in order to enhance their knowledge and credibility. It is also well suited for those who seek to further their own personal knowledge in nutrition in order to help family and friends. During this one course you will

• Learn about the nutrient value
• Find out how can you boost the immune system and alleviate health conditions
• Learn about the relationship between free radicals and antioxidants
• Discover how to include in natural products your everyday diet

This course will help participants examine how the Internet is rapidly becoming one of the primary communications, marketing, and commercial mediums for businesses in almost every industry, and how managers can effectively use this tool to execute their organization’s strategic plans. Participants will learn:

• Exploring the Internet environment, introduction to Internet marketing, e-commerce opportunities
• Understanding customer experience and interface, ethical and legal issues, online branding, e- marketing opportunities, traffic building, online consumer behavior
• Understanding  the online product development and pricing, Web traffic analysis and measuring for success, and social media

A successful strategy relies on clear leadership choices, based on a deep understanding of strategic context and company ambition. The course will explore the complete strategy process. It builds on the Strategic Awareness and Business Acumen program, extending its core principles, to take your knowledge to a deeper level and equip you with the tools you need to formulate, communicate and execute strategy that drives sustained competitive advantage for your organization. Participants will learn:

• Develop strategies
• Communicate strategy effectively
• Build and maintain competitive advantage
• Gain an integrated perspective of business systems and processes
• Align people, culture and structure

This course will explore the role of Customer Service, personnel and Hospitality Management. Participants will be able to analyze and evaluate the policies and principles that best promote a customer-focused culture and learn how to successfully manage a team to obtain this objective.

Participants will be able to analyze and evaluate the policies and principles that best promote a customer-focused culture and learn how to successfully manage a team to obtain this objective.

This course will introduce participants to the business side of the fashion industry. Participants will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, participants will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world.

The course will equip participants with essential knowledge and skills needed to excel within each stage of the event management process. The course provides the tools and comprehensive education in the essentials of event management from conception to evaluation to meet the goals in each one of the events you execute! Participants will learn:

• Event planning essentials
• Keeping your event on budget
• Team management
• Risk management
• Media relations – pre-event publicity
• Adding the finishing touches
• Event day roles
• Closing the event

This course is designed to provide participants with an overview of contemporary thought on leadership, the leader's role, and to explore applications of that role.

This course will start by discussing building on new venture creation which takes a new small business from the planning stage to start-up, participants will examine how to successful operate an up-and-running venture. Participants will learn:

• Discussing problem solving and creativity
• Understanding how to communicate with people
• Discussing developing merchandising plans; operations management; marketing management; electronic commerce; managing human resources

The course will cover the following areas:

• Entrepreneurs: The Driving Force
• New Business Planning Process
• Building a Bootstrap Marketing Plan
• Managing Inventory Staffing and Leading a Growing Company

Who is it for:

Small business managers can start their own business or manage one on their own in a variety of fields. Here are a few qualities that effective small business managers have in common:

• Flexible: You are productive despite changes to your business.
• Organized: A business has a lot of moving pieces to keep on track.
• Honest: A manager must make decisions that are ethical and responsible.
• Detail oriented: It’s important to have a sharp eye and check things twice.