This course focuses on developing the writing skills necessary for effective communication in public relations and mass media contexts. This course covers the principles of crafting clear, compelling messages tailored to different audiences across various media platforms, including press releases, media kits, social media content, speeches, and corporate communications. Students will learn to write with purpose, accuracy, and creativity, ensuring that their content aligns with organizational goals and resonates with target audiences. Through hands-on assignments and real-world case studies, students will build practical writing skills essential for a career in public relations and media.
Upon successful completion of this course, students will be able to:
These outcomes aim to equip students with the skills necessary to excel in public relations and media roles, ensuring they can produce high-quality written content that effectively communicates an organization’s message across multiple platforms.