This course explores the role of communication within organizations and how it impacts organizational culture, efficiency, and success. This course covers internal and external communication strategies, leadership communication, employee engagement, and the use of digital tools to facilitate communication. Students will learn how to design and implement communication plans that align with organizational goals, foster collaboration, and improve information flow. Through case studies, projects, and practical exercises, students will gain an understanding of how effective communication contributes to organizational development and change management.
Upon successful completion of this course, students will be able to:
These outcomes aim to prepare students for roles in corporate communication, human resources, public relations, and organizational development, equipping them with the skills needed to manage communication in various organizational contexts.