PR203

Organizational Communication

Course ID
PR203
Level
Professional Diploma

Course Description

This course explores the role of communication within organizations and how it impacts organizational culture, efficiency, and success. This course covers internal and external communication strategies, leadership communication, employee engagement, and the use of digital tools to facilitate communication. Students will learn how to design and implement communication plans that align with organizational goals, foster collaboration, and improve information flow. Through case studies, projects, and practical exercises, students will gain an understanding of how effective communication contributes to organizational development and change management.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Understanding Organizational Communication: Students will develop a thorough understanding of the key concepts and theories in organizational communication, including formal and informal communication channels and their impact on organizational performance.
  • Internal and External Communication Strategies: Learn how to create effective internal communication plans that promote employee engagement and collaboration, as well as external strategies that enhance stakeholder relationships and organizational reputation.
  • Leadership and Change Management Communication: Gain proficiency in leadership communication, including strategies for guiding teams through organizational change, promoting transparency, and motivating employees.
  • Digital Communication Tools and Platforms: Develop skills in using modern digital communication tools and platforms, such as intranets, email newsletters, video conferencing, and social media, to facilitate efficient and effective communication within and outside the organization.

These outcomes aim to prepare students for roles in corporate communication, human resources, public relations, and organizational development, equipping them with the skills needed to manage communication in various organizational contexts.