This course focuses on the key principles and strategies of marketing within the hospitality and tourism industries. The course covers topics such as market research, segmentation, branding, digital marketing, and customer relationship management (CRM). Students will learn how to develop and implement effective marketing strategies that enhance brand visibility, attract guests, and build customer loyalty. The course emphasizes the use of data-driven marketing techniques and the importance of adapting to changing consumer preferences and market trends to remain competitive in the dynamic hospitality sector.
Upon successful completion of this course, students will be able to:
These outcomes aim to equip students with the marketing knowledge and strategic thinking necessary to succeed in hospitality and tourism marketing roles, preparing them to create impactful marketing campaigns that drive business growth and foster long-term customer relationships.