PR202

Communication Ethics

Course ID
PR202
Level
Professional Diploma

Course Description

This course explores the ethical issues and challenges in communication practices within personal, professional, and public contexts. This course covers topics such as truthfulness, transparency, confidentiality, corporate social responsibility, and the ethical use of digital media. Students will examine ethical frameworks and principles that guide decision-making in communication, along with case studies highlighting real-world ethical dilemmas in public relations, journalism, marketing, and organizational communication. Through critical analysis and discussions, students will develop the skills to navigate ethical issues and make responsible communication decisions.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Understanding Ethical Principles in Communication: Students will gain a deep understanding of key ethical theories and frameworks, such as utilitarianism, deontology, and virtue ethics, and how they apply to communication practices.
  • Ethical Decision-Making: Develop the ability to analyze communication situations and make ethical decisions that reflect integrity, transparency, and fairness in both interpersonal and organizational contexts.
  • Navigating Ethical Challenges in Digital Media: Learn about the ethical considerations of digital communication, including privacy, data protection, misinformation, and the responsible use of social media platforms.
  • Corporate Social Responsibility and Public Communication: Gain insights into how ethical communication practices contribute to corporate social responsibility and public trust, and learn to design communication strategies that uphold ethical standards.

These outcomes aim to equip students with the knowledge and tools necessary to engage in ethical communication practices across various professional settings, preparing them for roles in public relations, corporate communication, media, and other communication-driven fields.