This course explores the application of psychological principles to the business environment. This course delves into how human behavior affects workplace dynamics, leadership, decision-making, and organizational effectiveness. Topics include motivation, personality, leadership styles, group behavior, and the psychological aspects of marketing and consumer behavior. Through case studies, simulations, and interactive discussions, students will gain insights into the psychological factors that drive business decisions and learn strategies to enhance organizational performance.
Upon successful completion of this course, students will be able to:
These outcomes aim to equip students with the psychological insights necessary to understand and manage human behavior in business, improving their ability to lead, manage, and influence effectively within an organization.