Foundation | Diploma | Advanced | Professional

Public Relations

Overview

Welcome to the Public Relations Program at AIES, designed to equip students with the skills and knowledge required to manage and enhance the public image of organizations. This structured program spans four progressive levels: Foundation Diploma, Diploma, Advanced Diploma, and Professional Diploma, with each level designed to be completed over six months. The curriculum covers essential areas such as media relations, crisis communication, strategic messaging, and reputation management. Students will gain hands-on experience in crafting compelling messages, managing communication channels, and building positive relationships with stakeholders.

Learning Outcomes

Upon completing the Marketing Professional Diploma Program, students will be able to:

  • Master Core Public Relations Concepts: Graduates will develop a solid understanding of public relations principles, including media relations, corporate communication, and stakeholder engagement.
  • Develop Crisis Communication Strategies: Students will learn how to create and implement effective crisis communication plans that protect and enhance an organization’s reputation during challenging situations.
  • Build and Manage Brand Image: Graduates will acquire the skills to strategically manage and strengthen a company’s public image, ensuring positive perceptions across various media channels.
  • Create Engaging Content and Campaigns: Students will gain the ability to craft compelling messages and manage PR campaigns that resonate with target audiences, fostering brand loyalty and trust.
  • Analyze and Measure PR Efforts: Graduates will learn to evaluate the effectiveness of public relations strategies, using analytics and feedback to refine future communication efforts.

This program prepares students for the dynamic field of public relations, equipping them with the tools and strategies necessary to thrive in both corporate and agency settings.

Program Structure

The program is structured into four levels, each spanning six months and offering a carefully curated set of courses designed to progressively build on the knowledge acquired in the previous level.

Foundation Diploma in Public Relations

Diploma in Public Relations

Advanced Diploma in Public Relations

Professional Diploma in Public Relations

Career Opportunities

Graduates with a Professional Diploma in Public Relations are well-prepared for a variety of roles in the public relations sector, including:

  • Public Relations Specialist: Develop and implement communication strategies to maintain a positive public image for organizations or clients.
  • Media Relations Manager: Act as the liaison between a company and the media, managing press releases, interviews, and media inquiries to ensure positive coverage.
  • Crisis Communication Manager: Lead communication efforts during crises, ensuring that messaging is clear and consistent while protecting the organization’s reputation.
  • Social Media Manager: Oversee an organization's social media presence, crafting messages that engage with audiences, building brand awareness, and responding to feedback.
  • Corporate Communications Officer: Manage internal and external communications within an organization, ensuring that messaging aligns with corporate objectives and strengthens stakeholder relationships.

Pathway to Further Education

Completing the Professional Diploma qualifies graduates to enroll in our Mini Master’s programs, offering opportunities for further specialization and leadership development in business administration and related fields.

Department Contact Info

Bachelor Of Science in Business Administration

1810 Campus Way NE
Bothell, WA 98011-8246

+1-2345-5432-45
bsba@kuuniver.edu

Mon – Fri 9:00A.M. – 5:00P.M.

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